Advertising

This ad is extremely effective. It hits all 4 of the elements of effective print ads, but I believe the ones that come through most strongly are truth, because it is honest about how deadly air pollution is, and style, because it is creative the way it plays off of an existing structure.

This ad also has an immediate effect. The element of style of course cannot be forgotten, but I'd say that emotion is the strongest element being portrayed here. It gives almost a visceral reaction in those who view it.

This image is a very powerful ad. It says "liking isn't enough," which really adds an element of persuasion to this ad. It almost makes viewers feel guilty, and sort of persuades them to action.